Rosie’s Theater Kids Fundraising Campaign for 2020 was entitled ‘Together We Rise.’ The idea for the visual campaign came from the kids’ costumes: T-shirts with different hand-dyed words. The strength and energy in the simplicity of that choice felt very appropriate for the tone and tenor of the provided fundraising language.

I mirrored the word element and created a full campaign to help the organization raise the necessary funds for their year-round programming. I evolved the color palette after the digital gala for the End-of-Year Campaign.